UAE Influencer Licensing 2025: Fines, Requirements & Application Guide

15 March 2025

Josleen Deeb

In the UAE, social media influencers promoting products or services are required to obtain a business license and a media license. Fines for operating without the proper licenses can be substantial, potentially reaching up to AED 1 million.

Abu Dhabi: The Abu Dhabi Department of Economic Development (ADDED) has stepped up enforcement against unlicensed influencer marketing. Any business in Abu Dhabi engaging social-media influencers must hold a valid National Media Council (NMC) license or face significant penalties.

1.       Fines for Non-Compliance

First-time violations: Dhs 3,000 (≈ $817)

Repeat or serious breaches: Up to Dhs 10,000 (≈ $2,720)

Potential business-closure orders for persistent non-compliance

2.       Who Needs an Influencer License?

Anyone—individuals or companies—receiving compensation to promote goods, services, events or brands via social platforms in the UAE must register with the NMC.

3. NMC License Categories

·       Category 1 (Individual): Solo influencers

·       Category 2 (Partnership): Influencer duos or trios operating as a business

·       Category 3 (Agency): Licensed media agencies managing multiple influencers

4. Core Eligibility & Documentation

·       Age ≥ 25; UAE or GCC residency visa required

·       Clean criminal record

·       Passport copy, residency visa, Emirates ID

·       Portfolio of past social-media work and engagement metrics

·       Completed NMC application form and fee payment

5. Application Process

·       Select your license category and jurisdiction (Abu Dhabi, Dubai or federal).

·       Compile required documents and portfolio highlights.

·       Submit online via the NMC portal or through a certified media agency.

·       Pay the one-time licensing fee and await approval (typically 10–15 business days).

In conclusion

Strict enforcement of influencer-marketing rules in Abu Dhabi underscores the importance of securing your NMC license before any paid promotion. The license requirement applies to anyone earning income from social media posts within the UAE.

ALKETBI TOUCH

We can guide influencers and brands through every step: Choosing the optimal emirate jurisdiction, Preparing and reviewing all application materials, and submitting to the NMC and liaising on your behalf and advising on ongoing compliance to avoid ADDED fines. Contact our team today to fast-track your application and safeguard your campaigns from costly penalties